I’m Matt Arnold. I tell stories in 30 seconds.

I write, direct and edit adverts for TV, social, and the occasional bit of radio.

From heart-warming Christmas campaigns, to tongue-in-cheek product launches, I’m all about the craft, the collaboration, and the chase for the idea that makes people stop and pay attention.

Before that, I spent 5 years in marketing, so I understand what clients want, why they want it, and how to make them feel like they came up with it.

I think like a human, write like a fan, and believe that even the most complex brief starts with a simple truth: people love a good story.

Something interesting about me?

Michael McIntyre and David Seaman once broke into my house at 3am.

Want to know more? Get in touch. I’d love to hear from you.