I’m Matt Arnold, a Creative Director who believes the best ideas are simple, human and impossible to ignore.

I lead creative teams and campaigns across TV, social and everything in between - from big, nationwide sports launches to tactical campaigns designed to make people stop, smile or feel something.

I’ve spent my career on both sides of the brief. Before moving into creative, I spent 5 years in marketing, so I understand what clients need, why they need it, and how to turn that into work people want to watch.

I’m obsessed with the craft but my role is just as much about creating the conditions for great work: finding the idea, sharpening it, protecting it, and helping talented people make it better.

I think like a human, write like a fan, and believe that even the most complicated brief usually has a simple truth hiding somewhere inside it.

Something interesting about me? Michael McIntyre and David Seaman once broke into my house at 3am.

Want to know more? Get in touch. I’d love to hear from you.