The Challenge: Show customers that Sky VIP can make their everyday life a little better

The Insight: All customers get an amazing experience with Sky, but those using Sky VIP get even more from their subscription

The Idea: Identical twin Sky customers, who are the same in every way…except one is already enjoying Sky VIP

The Results: 35% uplift in My Sky app traffic. 5.8 out of 6 star rating in System 1 testing

Director: Jake Mavity, Rogue Films